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If you run a small business, you are already aware of how expensive it can be to create well-made printed materials. Those that are capable of designing and printing their own marketing materials are at a great advantage. They not only maintain complete creative control, they are able to determine their budget and work within their means. All too often, business owners find they can afford to have their ideal brochure created, but soon learn that the minimum amount they are able to order far exceeds their budget. By using your computer and printer to design and print your brochures, you are able to save money and remain in control.

The first thing you want to do is install a good software program that is capable of creating brochures. Many computers already offer this feature, so you may need to only study the existing program. Ensure that you are fairly comfortable working with this software. Determine what formats are offered so you are not later disappointed by not being able to produce what you have envisioned. Once you are confident you can use the software, it is time to get to work.


Designing your company brochure should be a project that allows you to have a great deal of creative fun. Think about the overall message you would like the brochure to convey. Browse the themes, colors, and fonts available to you and commit to a set standard. Consistency is very important when designing promotional materials. You may want to take a look at other brochures to get some ideas, but be careful not to duplicate these in any way. Determine a few questions you frequently receive concerning your business. Attempt to answer these questions when creating your brochure.

Keep in mind that less is more. Negative space can impact a piece of marketing literature as much as an image. A graphic designer would be able to give you a lesson concerning balance, mood, and tone for a business brochure, but if you are looking to save cost, go with your gut. Chances are, if you feel overwhelmed when reading your brochure, it is too busy. Bright, bold colours are great and make a statement, and often work better than competing images.

Also remember that after working with and looking at your brochure for days on end, you will no longer have an objective view of the material. Consult colleagues or friends whose opinion you respect. You can also ask them to proof read the latest draft to ensure there are no spelling or grammatical errors you have missed. Consider their feedback carefully. If their opinion drastically changes the direction of your brochure, consult more than one person. However, if they make a small observation, respect their opinion and attempt to make a change.

Once your brochure is designed, you need to print the finished copies. Paper choice is a major consideration and you may want to review professional advice. Consult other brochures and determine what looks and feels most professional. While you are trying to save money, paper choice is not the place to be too frugal. You will want to choose a sturdy paper, good for mailing or encouraging customers to return to and browse your company information.

A great way for small businesses to save money is by designing and printing their own brochures. Remember that the purpose of your brochure is to inform your potential customers of your services or products, and ultimately, sell to them. Once you have a brochure that is creative and professional, it will be a marketing tool you can use for years to come.

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Most of the time when a business needs a large printing job, they will contact
a professional printer. The job may be too large or time consuming for a small
business or someone that works at home. However, a bulk job can be completed
on a regular printer, and it may save a great deal of time and effort. If you
have a manageable bulk print job you want to handle on your own, read on for
tips to make your experience run smoothly.

Bulk Printer

A lot of times, those who are printing at home plan to print photos. Photos
make great gifts, and help make textual materials more visually appealing and
personalized. If you are planning to print a number of photos, be sure to improve
the print quality before printing. This will ensure that you are committing
to the highest quality image. Print the picture in the highest resolution available.
This will use more ink, but you will have the highest quality print on the first
try and not need to print more than one draft of your document. Also be sure
you have chosen the correct file format. This can effect the size and quality
of your image. If you are in doubt, open the photo in a variety of formats on
your screen and determine which is the clearest, best quality photo.

Before printing, prepare the printer. Be sure you are using the most current
driver. If you have an older printer, you can update your driver by visiting
the manufacturer’s website. A quick search of your printer model will lead you
to the appropriate driver. Configure your quality systems and use the best paper
and ink
available. If you are printing a photo, use photo paper. If printing
a combination of photo and text on the same page, find paper that is of a reasonable
quality for both options. Also be sure your paper is the correct size before
printing and that your computer is set for the size paper. Many printers have
an auto-detect for paper size, but if yours does not, set it manually before

If you are going to be printing a large job, and it is out of the ordinary
for you to do so, think about how you can offset this printing. Are there other
documents you normally print that you could eliminate for a few days or weeks?
Think about how you can offset the cost of large print job by changing your
printing schedule.

During the printing, plan to take breaks. More than likely your printer can
handle the job, but it is better to keep it from overheating just in case. You
will also want to check it periodically to make sure you are not running out
of ink. Printing a number of fading, distorted documents will waste paper.

You should also expect the paper to jam at some point during your print job.
It may not, but being aware of the possibility helps reduce frustration. Keep
an eye on the print job by checking in periodically to ensure copies are clear
and bright, and that paper has not jammed. Any of these things can slow down
your printing process. Know how to abort the print job just in case you need
to stop and begin the job a second time.

Bulk printing jobs are often handled by professional companies, but it may
be necessary for you to handle the job yourself. With a bit of preparation and
a lot of patience, you can complete the print job in the comfort of your own



Seven Reasons Why You Shouldn’t Print That Document

June 25, 2009

Think it’s a good idea to print everything out for your records? Think again. Printing is costly and storage requires plenty of office space-which you may or may not have available.  In addition, use of consumables can also consume electricity and paper-and reducing your printing can have a positive effect on the environment. Here are [...]

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Leasing a Copier: A Look at Your Options.

May 18, 2009

Office copiers can be expensive-and not every company has the cash to purchase a new copier.  If your business needs a copier but you’re not sure you can afford to buy, leasing may be a better option.  However, leasing isn’t always the best deal in the long run-and not every leasing agreement is beneficial to [...]

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How to Save Energy When Printing and Copying

May 5, 2009

Printers and copiers use a lot of energy-and standby mode can be misleading. If you want to save energy while printing and copying, here are a few things to keep in mind. Saving Energy While Printing: Laser printers use more energy. Laser printers have a lot of advantages-including lightning speed and superior print quality. But [...]

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Green Printing: Save The Environment And Your Bank Account

February 19, 2009

Printing can be hazardous to the environment.  From the energy your printer uses to the paper and ink your message is printed on, the printing choices you make can have a strong effect on the world around you.  Luckily, printing green isn’t difficult or expensive.  Here are a few ways you can make sure you [...]

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The History of Printer Ink

February 5, 2009

Ink itself is much older than the printing process. The earliest known use of ink occurred about 5,000 years ago in China, although this date is disputed—it’s possible ink was in use much earlier than this. Before this time, scribes in many cultures generally wrote by pressing stamps carved with symbols into wet clay. But [...]

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The History of Hewlett Packard

October 22, 2008

Hewlett Packard was founded by Bill Hewlett and Dave Packard in 1939. Classmates at Stanford University, the two started their business in a garage in Palo Alto under the mentorship of a professor, Frederick Terman. Their first product was an audio oscillator used by sound engineers.  It was bought by Disney to develop their innovative [...]

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