If it seems as if the online sales market has exploded in the last decade, it is because it has. One of the most popular options for those trying to sell products online is Etsy.
This is a marketplace for those wishing to sell handcrafted products online. Experienced Etsy sellers understand that their printer is one of their most valuable business tools. However, those newer to Etsy selling may be surprised to learn there are so many benefits to incorporating your computer printer into your Etsy business.
You can use your printer to create promotional materials like postcards. These postcards can be included in your orders, so those receiving your merchandise will have something tangible to remember your company information. If you include an actual postcard fit for mailing, your client can share your company information with friends. Be sure when designing your postcard that it includes your Etsy website address. You can also pass out your promotional postcards around town or at craft fairs. Postcards are a useful and inexpensive way to share your company message with others.
A lot of Etsy sellers like to include professional tags on their craft products. With you printer, you can create unique tags with your company name. Consider using hang tags or stickers for your products. Hang tags may work best for clothing or other goods made of fabric and stickers for products that are delivered in plastic packaging.
Speaking of stickers, they can be printed on your home printer with any information or design you choose, and used to seal packages, share with friends, or given away at craft fairs. Stickers are a great promotional tool because they are inexpensive and they have a tendency to show up all over the place. Someone may place your company sticker on a notebook or shopping bag and the next thing you know, more than a dozen people have seen your company name.
You can also create custom packaging with your printer for your Etsy sales. Consider printing tissue paper for packaging paper with your company name and logo. You can also create customized shipping and address labels, as well as use your printer for actual shipping. Shipping companies like Fed Ex and UPS allow you to purchase and print shipping labels right from the comfort of your own home office.
No Etsy seller is a certified professional until they have their own business card. Business cards are a great way to spread your information at fairs and gatherings. They are inexpensive to print on your own printer, and your design is limited only by your imagination. Special card stock can be purchased for printing business cards and is usually available at office supply stores. Be sure to check the settings on your printer to enable the best quality printing when creating your business cards.
Last of all, consider using your printer to create your actual product. Items like stationary, altered books, and scrapbooking materials are very popular on Etsy. You can create a product that allows your printer to pay you back for your investment. Get creative and see what you can do!