If you run a small business, you are already aware of how expensive it can be to create well-made printed materials. Those that are capable of designing and printing their own marketing materials are at a great advantage. They not only maintain complete creative control, they are able to determine their budget and work within their means. All too often, business owners find they can afford to have their ideal brochure created, but soon learn that the minimum amount they are able to order far exceeds their budget. By using your computer and printer to design and print your brochures, you are able to save money and remain in control.
The first thing you want to do is install a good software program that is capable of creating brochures. Many computers already offer this feature, so you may need to only study the existing program. Ensure that you are fairly comfortable working with this software. Determine what formats are offered so you are not later disappointed by not being able to produce what you have envisioned. Once you are confident you can use the software, it is time to get to work.
Designing your company brochure should be a project that allows you to have a great deal of creative fun. Think about the overall message you would like the brochure to convey. Browse the themes, colors, and fonts available to you and commit to a set standard. Consistency is very important when designing promotional materials. You may want to take a look at other brochures to get some ideas, but be careful not to duplicate these in any way. Determine a few questions you frequently receive concerning your business. Attempt to answer these questions when creating your brochure.
Keep in mind that less is more. Negative space can impact a piece of marketing literature as much as an image. A graphic designer would be able to give you a lesson concerning balance, mood, and tone for a business brochure, but if you are looking to save cost, go with your gut. Chances are, if you feel overwhelmed when reading your brochure, it is too busy. Bright, bold colours are great and make a statement, and often work better than competing images.
Also remember that after working with and looking at your brochure for days on end, you will no longer have an objective view of the material. Consult colleagues or friends whose opinion you respect. You can also ask them to proof read the latest draft to ensure there are no spelling or grammatical errors you have missed. Consider their feedback carefully. If their opinion drastically changes the direction of your brochure, consult more than one person. However, if they make a small observation, respect their opinion and attempt to make a change.
Once your brochure is designed, you need to print the finished copies. Paper choice is a major consideration and you may want to review professional advice. Consult other brochures and determine what looks and feels most professional. While you are trying to save money, paper choice is not the place to be too frugal. You will want to choose a sturdy paper, good for mailing or encouraging customers to return to and browse your company information.
A great way for small businesses to save money is by designing and printing their own brochures. Remember that the purpose of your brochure is to inform your potential customers of your services or products, and ultimately, sell to them. Once you have a brochure that is creative and professional, it will be a marketing tool you can use for years to come.