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Many of you may have read the recent Daily Mail article stating that ‘Printer ink is pricier than Champagne’.Dom Perignon Champagne

If this is really true should we all stop printing and throw our printers away?

High OEM Ink Prices

Unfortunately the article in the Daily Mail is true when it states that buying printer ink is more expensive than buying champagne.  The example in the Daily Mail cites a price of 15p per a ml for a bottle of Dom Perignon.  When this is compared against an Epson T0711 black ink cartridge for example we can see that it is indeed true. The Epson T0711 ink cartridge contains a mere 5.5ml of ink and has an RRP of £10.44, this equates to a hefty £1.89 per ml of ink.

What is the Solution?

Some have suggested in response to this article that we should print less, or even more drastically stop printing all together. In truth as much as we may like to do this, inkjet printers are a modern day necessity. The solution is to use a third party ink that will reduce the cost without compromising on print quality.

Using the above example a compatible Epson T0711 black ink cartridge made by the award winning UK manufacturer Jet Tec contains 13.0ml of ink with an RRP of £5.49. This equates to £0.42 per ml compared to £1.89 per ml of ink for the Epson cartridge. Or to put it another way a saving of a whopping 78% by using a compatible Jet Tec ink cartridge instead of the Epson OEM ink cartridge.


It is a well-known fact that nearly all printer manufacturers sell their printers at a loss. They then recoup the deficit and make a very healthy profit by the high prices they charge for their ink cartridges. The smart move is to say to the printer manufacturer’s thank you very much for the cheap printer and then to stop buying the expensive OEM branded cartridges.

As we have shown you can save up to 78% of the cost of buying an OEM cartridge by using a high quality compatible cartridge. If you use a reputable company such as Jet Tec who make all their cartridges in the UK, then you don’t have to worry about print quality or that the cartridge will damage your printer.

They may still be more expensive than a bottle of bubbly per a ml but with the savings that you make over a year at least now you will be able to buy a couple of bottles!



Anyone that uses a printer will appreciate how expensive the cost of ink can be. Most people are aware that using a good quality compatible cartridge can save you money but how much can you save?

Let’s take a look at the Epson T0715 Multipack for example, if you were to shop in your local high street or shopping centres these are the sort of prices you could expect to pay *Epson T0715 Multipack

Argos  – currently on promotion £34.99 was £37.99

WH Smith  £38.39

PC World   £36.99

Staples       £36.97

That works out at an average of £36.83 each.  Some online stores offer savings, here at Ink & Media you would pay £34.96 with free delivery.

Alternatively, by using Jet Tec compatible T0715 cartridges you could save considerably more.  A multipack currently costs just £15.95, if you do the maths that’s an incredible 125% saving, even better than a 2 for 1 offer.Jet Tec Compatible Epson T0715 Multipack

If you prefer to buy single black cartridges, average high street prices of Epson T0711 are £11.48 (based on stores above).  The price of Epson originals at Ink & Media Ltd. are £10.96 each.

Alternatively you could save £££ by switching to Jet Tec compatibles all singles, available in black, cyan, magenta & yellow are £5.26 each.

Even greater discounts are possible if you buy 2 or more Jet Tec E71 Multipacks you pay £14.45 each, purchase 5 or more for £13.25 per cartridge.

This offer also applies to Genuine Epson cartridges.

The T0711 black ink cartridges which contain 7ml of ink and print up to 250 pages.

Single price £10.96 each

(2 to 4 items) £10.36 each

(5 or more) £9.65 each

1 Multipack T0715 is priced at £34.96

(2 to 4 items) £34.36

(5 or more)    £33.65

Comparisons at a glance

Epson Multipack T0715 versus Epson singles T0711,12,13,14 (black, cyan, magenta, yellow)

1 pack £34.96 1 set of 4 £43.84
2 packs £68.72 2 sets of 4 £82.88
5 packs £168.25 5 or more £193.00

Jet Tec E71 Multipack versus Epson T0715 originals

1 £15.95 1 £34.96
2 – 4 £28.90 2 – 4 £68.72
5 or more £66.25 5 or more £168.25

Another factor to consider is the size of the cartridge, Jet Tec compatibles contain 13ml of ink & claim to print up to 30% more than originals.


If you are fed up spending your hard earned on ink for your printer why not give Jet Tec compatibles a try?

They are

  • One of Europe’s leading manufacturers of compatible & remanufactured cartridges
  • Based in the UK
  • Have spent 25 years perfecting their inks
  • All products are tested before leaving the Lincolnshire factory & come with a 100% guarantee

What have you got to lose?

* All prices include VAT



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